


You don’t have a moisture problem.
You have a qualification problem.
You’ve seen it:
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Good roofs
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Interested owners
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Budgets in place
But moisture kills the deal....


C.O.R.E. Changes That
Capture • Optimize • Remediate • Expand
C.O.R.E. is a structured system designed to:
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Capture real opportunities
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Optimize how you present and sell them
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Remediate the issue that’s blocking the job
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Expand your pipeline with repeatable results
This isn’t a lead list.
It’s a system to create and close projects.

What This Looks Like in the Field
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Identify real opportunities in your market
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Walk in with proof - not guesses
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Eliminate the objection that kills the job
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Move forward on roofs others walk away from
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Create predictable deal flow
Roofs that used to be “not yet”… become “go” projects.

How Contractors Use C.O.R.E.
4 Step Flow:
1. Identify
We locate moisture through targeted infrared
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2. Prove
you show the owner exactly what's happening
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3. Solve
Roof Sentry eliminates trapped moisture
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4. Close
You move forward with coating or restoration.

This Changes Your Close Rate
Instead of walking away…
You now have:
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A way to handle moisture
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A way to justify the project
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A way to move forward
That's the difference between a lost job… and a closed one.

This Is Already Working
Instead of walking away…
You now have:
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A way to handle moisture
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A way to justify the project
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A way to move forward
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60–100% moisture reduction
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Multiple climates
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Real-world projects


Lenexa, KS
Before
After

Baltimore, MD
Before

After


Before
Atlanta, GA
After




Who Is This For?
C.O.R.E. is designed for contractors who:
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Do coatings or restoration
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Want to increase close rates
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Want better opportunities - not more noise
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Are tired of walking away from viable roofs
Best suited for contractors looking to expand their capabilities and close projects others pass on.

