THE PROBLEM
You’re Running Into This Already
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Roof isn’t bad enough for a tear-off
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Too much moisture for a coating
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Owner delays or walks away
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Job dies
That’s not a bad project - it’s an unsolved one.
What If You Could Move Forward Anyway?
Instead of:
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walking away
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defaulting to replacement
You:
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identify the moisture
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manage the conditions
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give the owner a path forward
How Contractors Use Roof Sentry
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Identify the opportunity
Infrared reveals moisture -
Validate the conditions
Confirm what you’re actually dealing with -
Present a path forward
Not tear-off vs nothing — a real option -
Close the job
Coating / restoration + Roof Sentry system
Roofs that used to be “not yet”… become “go” projects.
What This Actually Does for Your Business
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Turn stalled jobs into revenue
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Increase close rates on borderline projects
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Offer solutions competitors can’t
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Get owners to move forward faster
Typical project size: $100K–$500K
Two Ways to Work With Roof Sentry
1. Close the Jobs You Already Have
Use Roof Sentry on projects that are currently stalled due to moisture.
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Give owners a path forward
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Move past “too wet to coat” objections
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Turn borderline roofs into real projects
2. Create New Opportunities
Through the C.O.R.E. Partner Program, we help identify roofs with moisture before they become projects.
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Targeted infrared identification
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Buildings with real issues — not cold leads
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Opportunities are not shared with other contractors in your area
The C.O.R.E. Partner Program
Capture • Optimize • Remediate • Expand
C.O.R.E. is a structured system designed to:
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Capture real opportunities
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Optimize how you present and sell them
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Remediate the issue that’s blocking the job
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Expand your pipeline with repeatable results
This isn’t a lead list...
It’s a system to create and close projects.
Who Is This For?
C.O.R.E. is designed for contractors who:
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Do coatings or restoration
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Want to increase close rates
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Want better opportunities - not more noise
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Are tired of walking away from viable roofs
Best suited for contractors looking to expand their capabilities and close projects others pass on.
This Is Already Working
Instead of walking away…
You now have:
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A way to handle moisture
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A way to justify the project
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A way to move forward
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60–100% moisture reduction
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Multiple climates
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Real-world projects
Lenexa, KS
Before
After
Baltimore, MD
Before
After
Before
Atlanta, GA
After
